Today, while scanning Google for current topics and news, I ran across a very interesting article, while choosing photos to upload. An Australian writer, by the name of Kath, sparked an interesting reaction, when she tweeted to fellow white female writers that perhaps, white women should be quiet, and accept that Beyonce’s Formation video wasn’t speaking to them. It was not their place to tell Black people, particularly, Black women, how to feel about issues that impact, BLACK PEOPLE.
This video has the world talking. Pure and simple: It was marketing genius.
From the beginning of the song, “Y’all haters corny with all that Illuminati mess.” She had our attention out the gate. The bitch, slayed. Excuse me, but I say that out of much respect, for FINALLY, evolving artistically, and doing something not only with purpose, but with well manipulated intent. She knew what she was doing…ABSOLUTELY.
It made white people uncomfortable and the provocativeness of it scared the living Revlon out of them. Its message was bold, unapologetic and dared White America to remain willfully ignorant of the lives of Black people in this country.
The reactions white people have been having about Beyonce’s Superbowl performance, speaks volumes of their disconnect. Since when was showing Black pride offensive? However, they say nothing at white folks who brand the confederate flag on clothes, banners, trucks, cars, even websites. They are totally self-absorbed.
Kath’s point was that white people need to STFU! Period. Their analyzation is not merited, desired, nor does anyone in Black America care. Basically, Beyonce doesn’t need the permission of concerned white folks to tell her how to speak to or about issues that are impacting her people. She woke the f*ck up!
The lyrics of that song are an anthem. She’s embracing all the roots of Africa in her genes and twirling on her Haters, as she said. She’s got paper, baby. LOOONNNGGG PAPER–she can do what the hell she wants.
For almost 3 years now, I’ve been stating bluntly exactly what Kath said. There are things that white people can’t speak about as concerns our community but many of you know that white people naturally and arrogantly assume that even topics they can’t relate to, for some reason, their opinions matter more than those living the reality.
Fox and Friends didn’t know what the hell to think.
“But perhaps the most intimidating thing about “Formation” is how Beyonce used the song, and the noise it made, in such an incredibly shrewd way. She released it for free right before her Super Bowl performance — which itself nodded to the Black Panther party’s 50th anniversary and Malcolm X in front of 112 million people — and right after Trayvon Martin’s birthday. In a commercial after the performance, she announced her three-month world tour and a partnership with the United Way for a long-term, comprehensive commitment to Flint, Michigan’s water crisis. For a woman who hasn’t spoken to the media in years (with the exception of this BEAT magazine Q&A), Beyonce said a whole lot — especially at a moment when feminist icons emeritus are bumbling over themselves. She might just be a black Bill Gates — not an Oprah or a Martha Stewart — in the making.”
Beyonce has not been on my good side for a very long time but she nailed it with this one and I pray that her growth continues.
She got hot sauce in her bag, swag….